A candid guide on how to monetize a website in 2021. Understand how to build a profitable website or blog. Spoiler: Which will require a lot of hard work and patience

Our radically candid guide to website monetization. Learn which strategies work and which don’t in 2021.

Can you earn a good income from your new website? The answer is a definite “yes.” But it takes a lot of hard work.

At Fexburg, we like to be radically candid about everything we do. And website monetization is the type of topic that requires maximum transparency.

As blogging and influencer marketing become professions instead of hobbies, it’s easy to assume that making money on the internet is simple. You can just create a blog, choose one of the frequently recommended monetization strategies, and watch your bank balance go up.

Technically, that’s true.

Around 68% of bloggers make less than $5,000 per year, but most new bloggers will quit before they see those first dollars roll in.

That’s because creating a website is easy. But maintaining it means a lot of unpaid hours before monetization starts to work.

However, if you power through that initial stage, build up your audience, publish new content regularly, find your target audience on social media and bring them onto your email list — and do all of the above month over month — you have a good chance of success.

Website monetization pays off

Blogging has become a serious business.

And like any venture, it can net you some cash. As Financial Samurai, an investment banker turned professional blogger, noted: “Nobody leaves a $750,000 a year job to blog full time unless there wasn’t incredible financial upside as well.”

BuzzFeed generated over $300 million in total revenue in 2018 from a mix of sponsored deals, pay-per-view advertising, and ecommerce sales.

All of those websites took years to build up their readership, credibility, and traffic. And that landed them in the top 1% of earners.

But smaller websites can make a good profit too.

A ConvertKit survey found that established, full-time bloggers generated a mean income of $54,108 per year, with average expenses of $15,895 and profits of $38,016.

Yes, the money is there for people who work for it. But a website isn’t a cash machine running on autopilot. To earn a profit, you’ll need to invest the time (and often money) into:

Setting up your website

Creating content for it

Doing SEO to boost your traffic

Building an audience on social media

Growing your email list

Engaging and cultivating a devoted readership

And only then comes the fun money-making part.

How to monetize your website: actionable strategies

This guide won’t teach you how to make loads of moolah in a few clicks, but it can show you how to get tangible ROI from all the work you pour into your website.

Here are 11 proven ways to monetize your website in 2021:

1. Experiment with affiliate marketing

As an affiliate marketer, you earn a commission from every referral you make to another business.

For instance, if you are apart of the Webflow affiliate program, you’ll receive a revenue share from each person who clicks your affiliate link and sets up a paid account.

Book bloggers can earn some extra cash if a reader buys a book through the blog’s affiliate links (often through Amazon). If you buy a jacket recommended by a fashion blogger, they might receive a percentage of that sale too. You get the picture.

Seems simple, right?

But here’s an important caveat: To succeed with affiliate marketing without damaging your integrity and reputation, you need to:

Properly disclose any affiliate links or relationships you have (no one likes a sleazy pitch)

Recommend products and services your audience cares about

Don’t go on a frenzy of promoting anything and everything (without testing the product or at least checking its reviews)

Keeping all of the above in mind, let’s take a look at the different types of quality content you can create to earn a good commission.

Product reviews

As many as 78% of customers trust online reviews as much as personal recommendations. And loads of us browse reviews before making a purchase. As an affiliate, you can fill in that information gap and publish reviews of the products you’ve tried and liked.

Tom’s Guide specializes in reviewing consumer tech and has earned a strong reputation for detailed, unbiased reviews (that do contain affiliate links).


You can deliver tons of value to your audience, and pitch a product at the same time, by creating a tutorial around it.

This type of affiliate marketing content works best for recommending:

Software and online tools

Beauty and makeup

Kitchen appliances

Hobby-related products

WebsiteSetup created a +10,000 word guide explaining all the nuts and bolts of setting up a WordPress website for beginners. Nick Schäferhoff provides a detailed step-by-step walkthrough and recommends a host of free and paid (affiliated) tools along the way. Now imagine doing this, but for Webflow!

Recommended tools and resources

Create a dedicated page on your website where you list all your favorite tools, apps, books, and anything else you genuinely enjoy. Include affiliate links when relevant and say your readers can support you by purchasing from the affiliate links.

For example, on my website, I list my favorite books (can vouch for every one of them!). Smart Blogger recommends different blogging tools their team swears by.

Or take Jan Losert for example, who became a top Webflow affiliate in 3 months by creating UI kits for Webflow users.

2. Create and sell a product (digital or physical)

Selling a digital product is an excellent monetization method if you’re short on time because it doesn’t require continuous content creation work (like blog posts do). You create the product, then invest time in promoting it to your audience and new readers.

Physical product sales require a bit more attention. But you can delegate inventory management, fulfillment, and shipping to a third-party provider and focus on customer service and marketing above everything else.

Let’s take a closer look at the types of products you can create and sell.

Ebooks and audiobooks

Pack your expertise into an actionable guide and attach a price tag to it. Yes, you’ll need to put in a ton of work beforehand and:

Become an expert in something

Sit down and type those words

Transcribe them to audio (optional)

Design a cover

Prep a marketing campaign

But once you are done with all those steps, you can sit back and earn some passive income from your books. Mridu Khullar Relph from The International Freelancer packed her decades of journalism and content marketing experience into a series of ebooks, retailing for $4.99.

Launch an e-course

Online courses are another way to productize your expertise and earn a recurring income whenever you launch or (relaunch) your course.

Marie Forleo and her signature B-School training program is a prime example of how you can earn 8 figures per year by “creating a life you love and teaching others to do so.”

The e-learning market is climbing toward the $325 billion mark, so you won’t be short on students if your e-course is good!

Build and sell an application, plugin, or other software

Use your website as a launchpad for a new software product. Survey your readers to find a problem an app or a plugin could solve. Test a minimum viable product with a small group of beta users. Launch with Webflow to a warmed-up audience.

Sell digital downloadables

If you have some graphic design skills (or resources to hire a designer), put a digital product on sale on your website. Here are some product ideas:

Templates, checklists, trackers

Blog graphics

Stock photo bundles

Photoshop presets


Website themes (including Webflow templates)

Premium design elements (icons, fonts, etc.)

Video effects or stock footage

Audio elements (jingles, brand tunes, etc.)

Sell merch

Add an ecommerce CMS to your website, connect a third-party fulfillment service, and start selling branded merch.

For example, the popular Wait But Why blog has a quirky store featuring tees, toys, posters, and other doohickeys with recurring blog characters like the panic monster.

The best part? You can sell your own products without the headache of logistics and shipping by connecting your store to an on-demand printing platform. Such services take care of product customizations, fulfillment, and logistics.
Some of the popular options are:

Teespring: on-demand apparel printing

Spreadshirt: apparel, phone cases, and accessories

KITE: over 250 product types supported

This monetization strategy works best for creative, personality-driven blogs in the lifestyle niche.

Related reads: 6 proven ecommerce business models thriving in 2021

3. Start a paid membership website

Set up a private thematic area on your website and pack it with extra value that justifies the price tag. You can use something like MemberStack to easily bring this functionality to your website.

The most popular types of membership sites include:

Paid communities featuring private forums, discussion boards, members directory, masterminds, special discounts, and more. Example: Traffic Think Tank

Education buffets sell access to a bundle of courses, webinars, podcasts, and other educational resources. Example: Game Arts Academy

Mastermind and accountability groups organize group coaching and mastermind sessions with a small-knit group of students. Example: Mark’d Women

Spinoff idea: Paid job board

Got a lot of industry connections and more freelance work than you can handle?

Create a paid job board or referral group to exchange those jobs with others. That’s how Carol Tice, a veteran freelance writer, monetizes her website.

4. Monetize access to your email list

Do you spend hours meticulously curating your newsletter and creating content for it?

Ask your readers to chip in for the effort. Most will gladly agree because they already know how great your content is.

The Economist (Espresso) has been running a paid newsletter since 2014, and since it’s still up today, we can assume this monetization strategy pays off.

You can use Revue or Substack to set up a paid email newsletter and protect your content from public sharing.

5. Publish sponsored posts and product reviews

Another way to leverage your website audience is to negotiate sponsorship deals with other companies. You can charge for:

Publishing a post on a relevant topic with a link to the sponsor website (advertorials)

Reviewing one of the sponsor’s products in your article (sponsored reviews)

Including their content in your email newsletter (newsletter sponsorship)

Any bonus promotion on social media

While sponsored content isn’t a scalable website monetization strategy (unless you want to turn your blog into an advertising board), it can yield you some extra cash.

Alexis from Fitnancials says she charges brands $750–$1,500 per post and an extra $100 for social media promotion.

Important: Always properly disclose any advertising relationships you have and mark all such content as “sponsored.” To avoid SEO penalties, add rel=”sponsored” or rel=”nofollow” attributes to such links per Google recommendations.

6. Gate some of your content

Take a page from news publishers and restrict access to some of your content to premium subscribers. You can place a paywall for some of your longer, deeper, and more researched posts like Mark Manson does

Most of his personal essays are free to read. But if you want to enjoy audio versions of all articles and “new perspectives and poop jokes” (in Mark’s words), you can pay $4 per month for access. Again, you can use MemberStack to bring this functionality to your website.

7. Accept donations

There’s no shame in asking your readers to support you (instead of pestering them with ads). Pro gamers, comics writers, artists, and other creative types will often have a cohort of raving fans ready to donate some cash.

Maria Popova, the author of Brain Pickings, is completely honest with her readers and says: “Every week for more than 13 years, I have been pouring tremendous time, thought, love, and resources into Brain Pickings, which remains free (and ad-free) and is made possible by patronage.” On the sidebar, she has 2 separate donation buttons for recurring sponsorship and one-off donations.

You can accept donations via an on-site PayPal donation form or through a third-party patronage service like Patreon or Buy Me a Coffee.

8. Monetize your expertise

Use your website as a portfolio to promote your skills and services online. Freelancers with personal websites tend to charge 65% more per hour than folks without one.

So set up that Hire Me page! With the freelance economy growing year over year, you won’t stay long without a gig.

Not sure what services to pitch?

Here are some ideas:

Website design and development (you can pick up this skill in Webflow University)

App development

Graphic design

Virtual assistant services

Copywriting and content marketing

Editing and proofreading

SEO and digital marketing

Transcriptionist services

Recruiting and career services

Any other service you can do remotely

Spinoff idea: Advertise in-person services

Can’t fully deliver your service online? You can still use your website to find clients in your area and pitch other in-person services such as:



Speaking engagements

Face-to-face consulting

For example, Smashing Magazine, one of the most established resources on web design and development, runs regular conferences and workshops around the world.

Another spinoff idea: Provide one-on-one coaching sessions

Offer your readers an opportunity to pick your brain and receive proactive mentorship on the thing you are truly best at.

Private coaching is a good alternative to in-person workshops and requires less upfront investment than online courses.

According to Forbes, some of the fastest-growing coaching niches right now are:

Women empowerment

Employee engagement and satisfaction

Chronic illness



But if you are an expert in something else, chances are high someone out there will want to pay for your advice and mentorship.

9. Start a premium certification program

If you are an established authority in your industry and have a strong personal or business brand, you can launch a certification program. Think of it as an advanced training program or e-course with homework, exams, and grading.

Copyblogger has its Authority program (soon to be Digital Commerce Academy) for content marketers and writers. Joanna Weibe from Copyhackers runs a Copy School for conversion copywriters.

Both blogs (and the people behind them) have undeniable credibility within their industry, which gives their programs a stamp of approval.

10. Set up a dropshipping store

Inventory management, fulfillment, and shipping are the 3 least exciting aspects of ecommerce. Dropshipping is a fulfillment method that eliminates these.

As a dropshipper, you don’t keep any stock. Your supplier does. And they ensure that everything is packaged with care and shipped to the customer on time while you are working hard to keep those orders coming.

According to Niche Pursuits, as a solo business owner, you can make $1,000 to $5,000 per month if you put in the work. That is:

Set up a nice ecommerce storefront

Find reliable suppliers

Invest in pay-per-click ads to promote your products

Provide good customer service

Look into other ways of growing your store traffic

If you get tired of running the dropshipping store, you can easily sell it to someone else for 20–30 times your monthly revenue. Speaking of selling …

11. Flip websites

If you’re good at building websites, you can make a good living by selling them for an attractive price to others. Affiliate, membership, ecommerce, and dropshipping sites usually go for the highest price. But you can also flip personal blogs, news sites, or any other “digital estate” that you own.

Your website valuation will depend on several factors:


Monetization model

Monthly revenue to expenses ratio

Amount of traffic

SEO metrics

Conversion rates

Social media follower count

According to Greg Elfrink from Empire Flippers, you can expect to make 20-50 times of your monthly revenue for a well-maintained, growing website.

Unleash your creativity on the web

Build completely custom, production-ready websites — or ultra-high-fidelity prototypes — without writing a line of code. Only with Webflow.

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4 website monetization strategies to drop in 2021

Between content creation, email marketing, and maintenance, it’s easy to opt for a seemingly simple monetization strategy like display ads over a more complex one (e-course creation).

But if you ever want to earn a full-time income from your website, don’t waste your time on the next 4 strategies.

1. Display ads

With a huge variety of ad networks out there, it’s easy to think that blog ads can make you some good money.

Spoiler: They don’t.

While it’s easy to place some banners on your blog, you won’t earn much from them.

Here’s why:

25% of internet users use ad blocking software, meaning they don’t see your ads.

To earn $100,000 with Google AdSense, you need to have approximately 20,000 daily website visitors (plus 25% more to make up for those using ad blockers).

Most people have mixed feelings about online ads.

According to Vieo Design, a whopping 91% of people find today’s ads more intrusive than 2–3 years ago. And 79% feel that retargeting ads are getting too obnoxious and creepy.

The bottom line: Ads don’t add value to your blog.

On the contrary, they undermine your brand and alienate some readers. At the same time, the ROI from them is too low for most bloggers to even bother.

2. Selling links

Sponsored posts, when properly disclosed, won’t mess up your search engine rankings. But explicitly stating that you’ll “include a do-follow link to your website for a price” is a surefire way to receive a penalty.

On numerous occasions, the Google Web Spam team has warned bloggers against selling backlinks or participating in any other link schemes.

So if someone approaches you with such an offer, pass on it.

3. Infolinks

Infolinks often gets mentioned as one of the popular ways to monetize your blog — in posts from the early 2000s.

Back in the day, this was a popular in-text advertising network that paid cash for displaying mildly relevant ads whenever a user clicked on the link.

Recognize those underlined links from the early internet days? Source: YouTube

Infolinks just doesn’t work today, and it’s not worth monetizing your website with it.

4. RSS feed ads

RSS feed ads are another old-school monetization method that should be retired by now.

There are only a few people who read RSS feeds these days (or maintain one on their blog). Apart from making your website look cluttered, these ads may not make a real impact.

Audience comes first, monetization second

Your website audience is your most valuable asset.

None of the monetization strategies mentioned in this post will work unless you invest the time in growing your readership and establishing your reputation online.

Build an attractive, user-friendly website first. Take the time to figure out your niche, publish several dozen value-packed blog posts, and set up a newsletter. Engage with your early readers by answering their comments, emails, and messages on social media. Build a rapport with your readership and then look into one of the monetization strategies on this list.

Do you need to apply every strategy listed? Nope.

You can earn good money by using just one method. But you can also add more income streams to your mix and see how your audience responds to them.

For example, as a freelancer, you can first use your website to sell your services. Then you can launch a personal coaching offering to diversify your income. Next, you can repackage your coaching services into an online course or invite your coaching clients to a freelance retreat. Somewhere in between, you can create a product (for instance, a contract template) or monetize your newsletter.

Experiment with different approaches. Scale what’s working. Ditch what’s not. That’s how you turn your website into a money-making machine.




Are you tired of taking herbal medicine and drugs to burn your belly fat and if yes.
Here are the natural steps to burn belly fats

In addition to being one of the most frustrating and unattractive types of fat, belly fat is some of the most dangerous. Visceral fat, like the kind you find collecting around your belly area, is a major risk factor for Type 2 diabetes and heart disease. Once you move past 50, these dangers grow — but losing that belly fat may be even harder.You may be wondering, “How can I reduce my belly fat?” for both better health and appearance. While exercise is very important, simply working out your stomach area will probably not resolve your belly fat issues. Fortunately, there are tried-and-true methods for burning belly fat that you can try.

How Can I Burn Belly Fat Naturally?
Here are 10 tips that might work for you:

  1. Cut Back on Sugar
    Sugar has fructose, which has been linked to diseases like obesity, Type 2 diabetes and heart disease. There have also been studies showing a connection between high sugar intake and greater abdominal fat.
  2. Avoid Fruit Juice, Sodas and Other Hidden Sugary Products
    Fruit juices may seem healthy, but even natural “healthy” sugars can lead to gains in belly fat. The trap many people fall into is calorie counting only and not watching sugar intake.
  3. Increase Protein Consumption
    Protein builds muscle and boosts metabolism, which can help you reduce fat all-around. Some studies show that people with higher-protein diets have less abdominal fat than those with lower-protein diets.
  4. Get More Sleep
    It goes without saying that when you’re asleep, you can’t be eating. Also, sleep provides nutrition for your brain, so when you deprive it, it will crave other forms of sustaining itself, such as fatty foods. Sleep deprivation also hampers your metabolism, which can make it very difficult to lose that extra fat.
  5. Cut Back on Alcohol Consumption
    It’s called a “beer belly” for a reason. Alcohol has lots of sugars that can lead to visceral fat and can slow your metabolism. If you are over 50, this effect is even more pronounced. If you want to lose belly fat, cut back on the drinking.
  6. Eat High Fiber Foods
    Fiber — specifically soluble fiber — forms a gel that sits in your stomach and slows digestion, resulting in fullness and reduced appetite, despite the fact that the fiber itself is indigestible and does not remain in your system.
  7. More Good Fats, Fewer Trans Fats
    Good fats — unsaturated fats like those you find in nuts, avocados, flax seed and olive oil — are actually quite healthy and can reduce your chances of heart disease and even help you lose weight. Saturated fats or trans fats — the kind you find in processed foods — have the opposite effect, adding weight and increasing your health risks.
  8. Have Smaller and More Frequent Meals
    Having smaller meals more often trains your metabolism into working faster and more efficiently, helping you burn off excess weight. Think of it like a fireplace. Keep throwing kindling in and it burns up right away, while if you put in a giant log it will just sit there for a long time.
  9. Reduce Your Stress Levels

Stress produces hormones, such as cortisol, that can interfere with weight loss. Make efforts to reduce stress wherever you can.

  1. Keep Track of What You Eat
    Our memories aren’t always reliable when it comes to tracking our eating. Write everything down, including when you “cheat,” so you’ll have an honest assessment of how you are eating.


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Fexburg brings to you return of the DC heroes or should I say suicide squad, which has returned to our screen once again with more action with new and old faces to spice things up more. So excited to let you know that you can download it here with no difficult or problem.


Suicide Squad is a 2021 American superhero film based on DC Comics featuring the team Suicide Squad. Produced by DC Films, Atlas Entertainment, and The Safran Company, and distributed by Warner Bros. Pictures, it is a standalone sequel to Suicide Squad (2016) and the tenth film in the DC Extended Universe (DCEU). It was written and directed by James Gunn and stars an ensemble cast including Margot Robbie, Idris Elba, John Cena, Joel Kinnaman, Sylvester Stallone, Viola Davis, David Dastmalchian, Daniela Melchior, Michael Rooker, Jai Courtney, Peter Capaldi, Alice Braga, and Pete Davidson. In the film, a task force of convicts known as the Suicide Squad are sent to the island nation of Corto Maltese to destroy evidence of the giant alien starfish Starro the Conqueror.

The Suicide Squad

Official release posterDirected byJames GunnWritten byJames GunnBased onCharacters from DCProduced by

Charles Roven

Peter Safran


Margot Robbie

Idris Elba

John Cena

Joel Kinnaman

Sylvester Stallone

Viola Davis

David Dastmalchian

Daniela Melchior

Michael Rooker

Jai Courtney

Peter Capaldi

Alice Braga

Pete Davidson

CinematographyHenry BrahamEdited by

Fred Raskin

Christian Wagner

Music byJohn Murphy


DC Films

Atlas Entertainment

The Safran Company

Distributed byWarner Bros. Pictures

Release date

July 30, 2021 (United Kingdom)

August 5, 2021 (United States)


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Are you a fan of horror movies? And if yes then you are In luck cause Fexburg brings to you a review collection of 2019 horror movies, even though they are many here are list of horrifying movies that you shouldn’t watch alone

Stop us if you’ve heard this one before: A woman (Julia Riedler) walks into a bar. She chats up a handsome psychologist and coaxes him into the bathroom, where she seems to transfer some sort of glowing demonic soul into his mouth. If you’re wondering what that has to do with the film’s title character, a Chilean woman (Luana Velis) who’s screaming a foul-mouthed version of the Lord’s Prayer in a police station, don’t worry — you’ll get your answer soon enough, sort of. Originally designed as a film-school project, German writer-director Tilman Singer’s debut starts off as psychosexual religio-horror and then proceeds to blast itself into some truly mesmerizing, messed-up places. Bonus points for excellent use of shadows, fog and beaucoup dry ice.
‘The Perfection’

Once upon a time, Charlotte (Get Out‘s Allison Williams) was a world-class cellist. Then she had to quit under semi-mysterious circumstances. Years later, she meets Lizzie (Logan Browning), the young musical prodigy who took her place and became a star. The two become friendly, and then, on a bus trip to a gig, one of them starts seeing bugs crawling under their skin and vomits up maggot-ridden goo. Cleavers, amputations, and insanity play into the mix, before things go from Black Swan to full-on batshit crazy. A revenge thriller spiced with slasher-horror elements and served bloody rare, it’s the type of modern exploitation movie that uses a high-gloss surface to hide some gloriously hideous, gutter-level notions about humanity. See it with someone you loathe.
‘Knife + Heart’

Who’s the man in the black leather bondage mask, methodically killing the actors in Vanessa Paradis’s Parisian gay-porn production company circa the late ’70s? And is her new magnum opus based on these same murders helping to further inspire his homicidal depravity? Director/cowriter Yann Gonzalez’s throwback is a dual tribute to old-school slashers and vintage sleaze, complete with Cruising nods and the creative use of a stiletto-dildo. It wears its sense of stylish luridness like a badge of pride, along with an affection for a bygone era of queer underground culture and queer art. Even when the proceedings starts to veer into the surreal, this wonderfully smutty horror flick is still lean, mean and cuts like a you-know-what.
‘The Lighthouse

Robert Eggers’ follow-up to The Witch continues his streak of mining the past for meticulous, psychological dread, chronicling how two isolated lighthouse keepers — a veteran salty dog (Willem Dafoe, killing it) and his young apprentice (Robert Pattinson) — slowly succumb to personal meltdowns and a collective madness. Both actors know when to make their silence speak volumes and when to turn things up to a level of high camp; Dafoe’s drunken, spleen-venting request that Triton curse his companion may be the most delirious three minutes of movie making that 2019 had to offer. And for viewers that like their horror in a slightly more traditional vein, Eggers throws in some Lovecraftian tentacles, predatory mermaids and a nod to Hitchcock’s The Birds to appease them as well. Consider your timbers shivered.

Forget entering the void — welcome to the abyss. Gaspar Noe’s dance party in hell starts off innocently enough, with Sofia Boutella and a host of real-life underground scenesters voguing and krumping up a storm. Soon, however, it becomes apparent that somebody has spiked their punch with some powerful hallucinogens…and that’s when the screaming (and paranoia, depravity, beatings, and extreme self-harm) starts. The entire second half devolves into a portrait of mass derangement, based on a real-life incident in which a dance troupe went off the rails after being dosed. Noe had set out to make a doc about that story, before pivoting to an attempt to recreate one very bad trip sans the drugs. He succeeds. It’s Busby Berkeley by way of Hieronymus Bosch.

In the grand tradition of Jaws homages, Alexandre Aja’s survivalist horror flick pits a University of Florida swimmer (Kaya Scodelario, a great scream-queen-in-training) and her dad (Barry Pepper) against Mother Nature’s little chompers — in this case, massive alligators straight outta the sunshine state’s swamplands. This isn’t the first time the French director has made magic out of toothy underwater carnivores (he’s the same guy who turned the 2010 remake of Piranha into a Grand Guignol gorefest). But this time, he trades in a sense of Caro-syrup camp for straight-up carnage, especially once it settles into hunter-vs-hunted third act. Like the apex predators slithering at the center of it all, Crawl gets the job done once it lets its most brutal, primal instincts take over.
‘In Fabric’

One haunted dress, two customers, a half dozen witches and an unlimited amount of fetishistic perversity — why yes, it is a Peter Strickland movie! The British filmmaker who gave the world The Duke of Burgundy continues to excavate the darker, danker corners of Eurosploitation cinema with this deus ex sewing machina tale of a possessed garment wreaking supernatural havoc. Few people could get away with making a gliding gown seem so spooky and surreal without feeling kitschy, or turn ridiculously verbose retail-store announcements into something both funny and unnerving. A top-notch Hammer/Amicus homage, a good reminder never to buy clothes from a boutique run by a coven and the haunte couture movie you did not know you needed.

How do you follow a dark, shadow-filled fever dream like Hereditary? If you’re Ari Aster, you drag your horror into the light — specifically, a Scandinavian summer festival where the sun hardly sets at all. A group of Americans, including a lone female (viva Florence Pugh!), have come to this far-away, once-in-a-lifetime event to study folkloric customs and mythology; quicker than you can say The Wicker Man, the sense that there’s something wicked happening right below the smiley, happy surface starts to take hold. You’d be hard-pressed to find a better answer film to contemporary toxic masculinity, a bleaker breaking-up-is-hard-to-do parable or a more unnerving look at the rites of spring. Most of all, however, Midsommar is the sort of movie that delights in turning its wheels so slowly that you’re not even sure it’s a horror story…until it confirms that yes, it is, and completely drops the floor out from under you.
‘Tigers Are Not Afraid’

Cartel-related violence has turned a Mexican city into a virtual ghost town; overnight, a young girl named Estrella (Paola Lora) finds herself orphaned when her mother “disappears.” Out of desperation, she falls in with a roving band of similarly homeless kids, led by a boy named Shine (Juan Ramón López). A stolen cellphone has put all of them in the narco gang’s crosshairs. Luckily, Estrella has spirits of the dead on her side, all of whom would like a word with the men who killed them. An absolutely brilliant, heartbreaking example of how to use horror in the service of chills and social commentary without slighting either, writer-director Issa López’s supernaturally tinged survival tale has attracted its share of attention — Guillermo del Toro is one of its biggest fans and most vocal advocates. But for us, this was the hidden genre gem of 2019, a left-field take on torn-from-today’s-headlines topics that beautifully blends the fantastic and the fatalistic. We can’t wait to see what López does next.

How did that girl just appear in a funhouse mirror? Why is that guy with the bloody hands standing on the edge of the beach? What’s up with all the scissors? Who, exactly, are the four people in red jumpsuits standing at the end of the driveway — and what do they want with the vacationing Gabe and Adelaide Wilson and their kids? Jordan Peele’s second movie does more than beat the dreaded sophomore slump, or prove that Get Out was not a fluke; it’s a genuinely terrifying tale that doubles down on the old chestnut about how we’ve seen the enemy, and it’s … well, check out the title one more time. The fearsome acting foursome at the center of this tale nail both the average middle-class family under siege and the psychotic dopplegängers who are stalking them, but kudos to Lupita Nyong’o for giving her two best performances to date in one film (and, occasionally, in the same scene). It’s a profound take on our divided nation and the return of the repressed. You will never look at “Hands Across America” the same way again.
In This Article: 2019YearinReview, Horror


Mortal Kombat is a 2021 martial arts fantasy film based on the video game franchise of the same name and a reboot of the Mortal Kombat film series.[4] The film stars Lewis Tan, Jessica McNamee, Josh Lawson, Tadanobu Asano, Mehcad Brooks, Ludi Lin, Chin Han, Max Huang, Joe Taslim, and Hiroyuki Sanada. It is directed by Simon McQuoid (in his feature directorial debut), from a screenplay by Greg Russo and Dave Callaham and a screen story by Russo and Oren Uziel.[5] The film follows Cole Young, a washed-up mixed martial arts fighter who is unaware of his hidden lineage or why assassin Sub-Zero is hunting him down. Concerned for the safety of his family, he seeks out a clique of fighters that were chosen to defend Earthrealm against Outworld.

Mortal Kombat
Mortal Kombat (2021 film).png
Theatrical release poster
Directed by
Simon McQuoid
Screenplay by
Greg Russo
Dave Callaham
Story by
Oren Uziel
Greg Russo
Based on
Mortal Kombat
by Ed Boon
John Tobias
Produced by
James Wan
Todd Garner
Simon McQuoid
E. Bennett Walsh
Lewis Tan
Jessica McNamee
Josh Lawson
Tadanobu Asano
Mehcad Brooks
Ludi Lin
Chin Han
Joe Taslim
Hiroyuki Sanada
Germain McMicking
Edited by
Dan Lebental
Scott Gray
Music by
Benjamin Wallfisch
New Line Cinema
Atomic Monster Productions
Broken Road Productions
Distributed by
Warner Bros. Pictures
Release date
April 8, 2021 (International)
April 23, 2021 (United States)
June 18, 2021 (Japan)
Running time
110 minutes
United States
$55 million[1]
Box office
$83.6 million[2][3]
Following the critical and commercial failure of the 1997 film Mortal Kombat: Annihilation, a third Mortal Kombat film languished in development hell for a period of nearly two decades. In late 2010, Warner Bros. Pictures and New Line Cinema (whose parent company acquired the franchise from Midway Games in 2009) began developing a new film, with Kevin Tancharoen serving as director from a script written by Uziel in the wake of their Mortal Kombat: Rebirth short film. James Wan was announced as a producer in August 2015 and McQuoid was hired as director in November 2016. Production took place at Adelaide Studios in Adelaide and at other locations in South Australia.[6] Principal photography occurred from September to December 2019.

Mortal Kombat was released theatrically internationally on April 8, 2021, and was then released in the United States on April 23, simultaneously in theaters in IMAX and on the HBO Max streaming service. The film received mixed reviews from critics, who praised its action sequences, musical score, acting (particularly Lawson, Taslim and Sanada), visual effects, and faithfulness and references to the source material, but criticized its screenplay, pacing and the introduction of a new lead character (unrelated to the games’ lore). The film has grossed $83.6 million worldwide and became a streaming hit for HBO Max, being its most-successful film launch to-date.[7][8]

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